*This page contains affiliate links. I may earn a small commission if you make a purchase to help support my site — at no extra cost to you. I only recommend products I have personally used and/or trust.
Successfully Branding Yourself Online
Course Overview
In this course, you will learn how to establish and maintain a successful online presence in today’s digital world. The course provides an overview of creating and managing social media profiles, personal websites, digital business cards, and more, while covering the do’s and don’ts of building a professional and effective online image.
Below are links to the services and topics covered in the “Successfully Branding Yourself Online” course, along with some reference links and tools to help get you started in branding yourself.
Enjoy building your personal brand!
Books and Reference
Digital Business Cards
A digital business card is an inexpensive, flexible, and convenient way to send your contact information to colleagues, friends, and potential clients. No printing costs, customizable, and can be updated at any time!
HiHello is a free digital business card and contact manager app designed to help you grow your network.
See Frank DeBlasi as an example.
Build Your Brand
Do’s and Don’ts of Branding Yourself Online
Branding “Do’s”
DO have complete profiles
DO try to be unique with your content
DO prioritize your social networks
DO regularly interact with your audience
DO be entertaining at times
DO maintain your identity across all social networks
DO create interest groups
Branding “Don’ts”
DO NOT come off as needy
DO NOT spam to large, untargeted audiences
DO NOT POST IN ALL CAPS!
DO NOT excessively use hashtags
DO NOT automate same content across all networks
DO NOT go for number of followers
DO NOT share depressing posts
Brand Yourself with Your Own Website
Your website is your home base on the internet, and THE MOST IMPORTANT place for you to have and maintain an online presence. It is the place where you have the most creative freedom to express yourself, what you do, generate leads, and showcase yourself to the world. When you have your own website, your image is taken to a whole new level.
Building a good personal website is fairly easy. Doing so requires reliable third party services, as well as storage for your creative assets. Below are services I recommend for all of these.
Website Hosting
Bluehost
Beginner-friendly WordPress hosting with one-click installs and domain setup.
Hostinger
Web hosting that drives online success with advanced servers, professional support, and a seamless experience.
SiteGround
Fast, secure hosting with strong WordPress support and performance tools.
Design & Visual Branding
Canva
Easy design platform for logos, social media, and brand assets.
Adobe Express
Quick content creation for branded graphics and marketing visuals.
FedEx Office
Printing solutions for every occasion, providing custom services like large-format printing, signage, and direct mail.
Coolors.co
Generates consistent brand color palettes.
Corel
Graphics, productivity, photo, and video editing software.
Looka
AI-powered logo creation for quick brand identity setup.
Final Thoughts
Building a successful personal brand online isn’t about being everywhere—it’s about being consistent, authentic, and easy to find. A professional website, strong visual identity, valuable content, and a clear message can help you stand out, build credibility, and create new opportunities both personally and professionally.
The tools and resources on this page are designed to help you establish and grow your online presence at your own pace. Start with the essentials, focus on creating value for your audience, and continue refining your brand as your goals evolve. The strongest personal brands are built over time through consistency, trust, and meaningful engagement.
Frank DeBlasi
Course Instructor
Enjoy the Class?