Course Overview
In this course, you will learn how to establish and maintain a successful online presence in today’s digital world. The course provides an overview of creating and managing social media profiles, personal websites, digital business cards, and more, while covering the do’s and don’ts of building a professional and effective online image.
Below are links to the services and topics covered in the “Successfully Branding Yourself Online” course, along with some reference links to help get you started in branding yourself.
Enjoy building your personal brand!
*This page contains affiliate links. I may earn a small commission if you make a purchase to help support my site — at no extra cost to you. I only recommend products I have personally used and/or trust.
Digital Business Cards
A digital business card is an inexpensive, flexible, and convenient way to send your contact information to colleagues, friends, and potential clients. No printing costs, customizable, and can be updated at any time!
HiHello is a free digital business card and contact manager app designed to help you grow your network.
See Frank DeBlasi as an example.
Building Your Brand
Do’s and Don’ts of Branding Yourself Online
Branding “Do’s”
DO have complete profiles
DO try to be unique with your content
DO prioritize your social networks
DO regularly interact with your audience
DO be entertaining at times
DO maintain your identity across all social networks
DO create interest groups
Branding “Don’ts”
DO NOT come off as needy
DO NOT spam to large, untargeted audiences
DO NOT POST IN ALL CAPS!
DO NOT excessively use hashtags
DO NOT automate same content across all networks
DO NOT go for number of followers
DO NOT share depressing posts
Brand Yourself with Your Own Website!
Your website is your home base on the internet, and THE MOST IMPORTANT place for you to have and maintain an online presence. It is the place where you have the most creative freedom to express yourself, what you do, generate leads, and showcase yourself to the world. When you have your own website, your image is taken to a whole new level.
Building a good personal website is fairly easy. Doing so requires reliable third party services, as well as storage for your creative assets. Below are services I recommend for all of these.
Books and Reference
Amazon is earth’s biggest selection of books, music, DVDs, electronics, computers, software, apparel and much more at low prices. They feature a wide variety of books on personal branding and more.
Web Hosting
Built on open source technology, Bluehost has grown to become one of the world’s largest providers of online solutions. They are a top recommended host by WordPress, and also proudly supports many other open source programs.
Host, build & grow the website you’ve always dreamed of with the leading website platform for WordPress.
GoDaddy is the world’s #1 domain name registrar and powers the world’s largest cloud platform dedicated to small, independent ventures. GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work.
Managed WordPress hosting with unmetered bandwidth, unmatched speed, unstoppable security, and intuitive multi-site management.
The #1 platform for WordPress. Their platform provides brands the solutions they need to create remarkable sites and apps on WordPress that drive their business forward faster.
Domain Registration
Namecheap is a leading ICANN accredited domain name registrar and web hosting company. Today they have millions of customers worldwide. They offer all necessary products to bring people’s ideas online, from domain names, web hosting and SSL certificates, to productivity and marketing apps.
Email Marketing
Constant Contact allows you to create branded emails, sell products, build a website, and make it easy for people to find you—all from a single platform.
Mailchimp is an email marketing platform that helps you reach your audience and grow your business. Their all-in-one Marketing Platform helps small businesses use personalized, data-backed recommendations and automations to improve engagement and revenue.
Creative
InVideo helps you to transform your content into great videos. They serve media companies, small businesses, and brands to expand audience engagement through the power of video content. InVideo is ideal for marketers, publishers, and professionals.
Corel is developer of graphics, productivity, photo & video editing software with more than 100 million users. Corel’s portfolio includes: Jasc Software, InterVideo & Ulead.
Frank DeBlasi
Course Instructor
