Frank took our website from informational to inspirational. Frank is truly a master of the graphic arts.

Stephen Allensworth, NY Daily News Columnist

Two Decades of Creativity and Ingenuity

Meet Frank DeBlasi

Frank has been serving the web and digital media world for two decades. His expertise ranges from building and managing websites and creating marketing campaigns for award winning companies, to cofounding and creating Hoopla Doopla, a leading online shopping portal. He has been featured on popular television shows on major networks such as Fox Business, Fox News, and ABC, as well as various magazines, news websites, radio shows and podcasts.

Whether overseeing designers and marketers, or lending specific skills to a project, Frank is a team player who is driven to produce results.

Frank is an expert’s expert on branding, and gave listeners amazing tips on how to have the best online presence.

Scott Passeser, Host, Radio Jobline, LINewsRadio.com

From the Microphone to Mentoring

Frank enjoys talking about the world of digital media and sharing his experiences in entrepreneurship. He donates time at his local public library to teaching classes on various topics, ranging from personal branding to website building and management. Behind the microphone, Frank has had various guest spots on local and international radio shows and podcasts, discussing a wide range of web technology and entrepreneur related topics.

Frank is also a mentor for SCORE, the nation’s largest network of volunteer business mentors who help small business owners establish and grow their companies. He lends his time and skills in website building, online presence, branding, affiliate marketing and more.

Work Worth Talkin’ About

Just a few of the many cool things Frank has worked on and been involved in over the course of his career.

Hoopla Doopla | www.hoopladoopla.com

Frank co-founded and helped build Hoopla Doopla, a leading online shopping portal, back in 2009.

Since its inception, Frank held various technical and marketing roles in the company. He planned and designed the company’s website, as well as the interface for the web content manager. He also helped develop the concept for the company’s affiliate program, which enabled Hoopla Doopla members to earn residual income for referring new members. Frank also established and maintained relationships with thousands of Hoopla Doopla’s partnered merchants. Additionally, he played a big role in the company’s marketing and public relations, building marketing campaigns, as well as handling all public relations opportunities from print to network television.

Elevated Cash Back Shopping

Hoopla’s mission has always been to demystify the complicated world of cash back shopping, and, quite simply, make you the smartest shopper on the internet with every way you love to save, and put more cash in your pocket.


VAI | www.vai.net

VAI is a leading, independent, mid-market ERP software developer, renowned for its flexible solutions.

Frank held a senior web designer role at VAI, maintaining the company’s website and blog. In addition, Frank collaborated with the marketing team, planning and designing all digital marketing campaigns, brochures, catalogues, and trade show materials for VAI’s annual conferences and summits.

Lastly, Frank worked directly with VAI clients, building and maintaining content for their websites.


Biodex Medical Systems | www.biodex.com

Biodex is a worldwide leader in the areas of Physical Medicine, Nuclear Medicine, and Medical Imaging.

At Biodex, Frank served as the company’s website manager, creating content and maintaining the company’s website. He also played a big role in creating the company’s digital media, including email and pay per click marketing campaigns, touch screen interfaces, digital video, and sales presentations.

Lastly, Frank designed all the large format graphics for the company’s trade show exhibits.

In the third quarter of 2008, Frank created marketing campaigns that increased sales to one of the company’s flagship products, earning him recognition as Star Employee of the Quarter.


Capella Flavors | www.capellaflavors.com

Capella Flavors is an international food flavoring company. They provide a wide variety of flavors, produced with the finest ingredients at the highest levels of quality and purity.

For Capella, Frank created website content, as well as branded labels for over 150 of Capella’s flavor products.

Frank also designed large format graphics to represent the Capella company, as well as its products, at international trade shows. Displays included exhibit booth graphics, free standing pull-up banners, and illuminated light boxes. He also produced high resolution videos showcasing company products, viewed on large monitors on trade show booth walls.

World Vape Show | 2024

Capella Flavors attended the World Vape Show from June 12-14, 2024 in Dubai. For this show, Frank designed all of the large format booth wall graphics, pull-up banners, and product labels, as well as produced the videos shown on the booth walls.

Capella Flavors Trade Show Wall Videos | Dubai 2024

Frank, for Fun

All work and no play? Not for Frank.

Frank’s Card Corner | www.youtube.com/frankscardcorner

For fun, Frank maintains a YouTube channel where he writes, shoots, edits and produces his own videos.

Frank’s Card Corner puts a humorous, entertaining twist on the game of baseball and baseball card collecting. The channel features sketch comedy videos with unique guests doing funny and entertaining things, all with a twist on the game of baseball. Whether you are a fan of baseball or not, you are sure to have a few laughs!

Let’s Go Mets!

Meet Frank